Current web design trends to be aware of

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Trends in web design move faster than in almost any other kind of media, in part due to advancement in the underlying technology, but also the huge range of devices used for browsing on which means it’s essential that a website looks good. While a ‘following the crowd’ mentality isn’t always best, it has to be

Is your website creating a positive or negative impression?

Posted by & filed under Design principles.

The users of your website don’t have neutral impressions. They are either positive or negative. Some business owners say that their target audience “don’t care about design”. Unfortunately for them, this is a myth. Whether people understand design or not, they are subconsciously evaluating what they see against what they are used to seeing in